Case Study
"Les Quadrants Communication" ’s Profile
  • Nationality: French
  • Location: Paris (main office)
  • Foundation date: 2001
  • Service: communication agency (telework)
  • Focused on: knowing customer’s expectations and requirements and be able to meet his needs.
"Les Quadrants Communication" ’s challenges

A bit of history...

In 2003, the agency was integrated by 3 people and had had an important rise in its activity. For that reason, Philippe RENAUDINEAU, promoter, wanted to hire 5 additional employees in 2004. However, there was not enough room. As the company had neither the intention of moving out, nor budget to do so, Philippe RENAUDINEAU thought about telework as the best solution.

Previous experience: an office automation tool that required frequent data synchronization. Thus information became obsolete very quickly.

Desired characteristics of this new tool:

  • Easy-to-use and implement
    Accessible from everywhere (even in mobility)
  • Updating of information in real time

Why choosing INES solutions?

The idea of having an ASP tool (hosted mode) was the best solution to overcome obstacles, as well as the Fullweb mode (that enables to have access to it by using a web browser) in order to have updated information in real time.

"Compared to other tool, INES is cheaper and easier to use, that is why we have chosen it to start-up our telework program" stated Philippe RENAUDINEAU.
"Les Quadrants Communication" ’s solutions

"Les Quadrants Communication" has chosen the following solutions

  • INES.MarketingManager
  • INES.SalesForce
  • INES.e-Business Suite

INES.MarketingManager (a complete solution to create, manage and analyze marketing campaigns)

Positive changes: "Les Quadrants Communication" can completely manage forecasts campaigns, from creating targets to the evaluation of results, including the delivery and a complete follow up of each campaign.

Since then the agency has been able to:

  • Plan and estimate the cost of campaigns.
  • Create specific and adapted targets.
  • Send and manage campaigns in an easy way.
  • Have a complete follow up of each target in the e-mailing campaign and carry out any action needed.
  • Measure ROI for each campaign.

INES.SalesForce, a full overview of customers and prospects

Sale steams benefits: manage useful information in forecasts and sales actions (access to commercial database, access to a base containing files and related documents...).

Business manager’s benefits:

  • Share information with internal teams.
  • Gain of time thanks to several functions (shared diaries, appointments, tasks, memos...).
  • Keep the history of the customer relationship (e-mails, memos, appointments, phone calls, sent/received faxes).
  • Manage opportunities in real time.
  • Access to a base containing files and related documents (presentations, quotes, proposals).
  • Do a follow-up of all the teams’ activity indicators with customers.

INES.e-Business Suite (a complete solution to manage company’s activity)

INES.e-Business Suite's possibilities:

  • Management of the entire agency’s back-office activity.
  • Have all useful information to carry out business actions.

Since then, agency’s workers can have

  • A complete follow up of the treasury, thanks to the interaction between Purchase and Sales modules.
  • A full overview of the invoicing chain, including the possibility of publishing quotes, orders confirmations, delivery orders and invoices in PDF a format.
Benefits obtained, according to Philippe Renaudineau
  • Worker’s comfort
  • A fast start-up process
  • Easy-to-use tool
  • Saving of time when accessing files
  • Flexibility
  • A better organization
"Without INES, our telework project could never have been possible, and our agency could not have developed as successfully as it did. Today, all my teleworkers are satisfied with this collaborative, flexible and effective work methodology. Actually, some of them told me that they would be unable to work otherwise !"
Philippe RENAUDINEAU
www.ines.eu