Case Study
FP International’s Profile
  • Nationality: American
  • Foundation date: 1967
  • Industry: manufacturer of protective packaging products and packaging systems such as air cushions, polystyrene or starch loosefill, bubble, paper void fill or kraft/bubble mailers
  • Focused on: development of innovative air cushion packaging
  • Offers: world wide leading privately held company with several decades of experience, which is recycling polystyrene foam (EPS) packaging and using recycled material to make new loosefill packaging.

Learn more about FP International : http://www.fpintl.eu

FP Internacional ’s Challenges

Objectives: find an adequate CRM solution to improve, share, manage and forward all useful information among members of its staff in a real time fashion.

Desired characteristics of the tool:

  • Easy-to-use, Accessible from everywhere
  • Ability of centralizing all the useful data for the daily work (prices, sample quotations, history and customers’ data…)
FP International’s Solutions

FP International has chosen INES.ContactManager, a solution to manage customer relationship

A global overview of customers and prospects
INES.ContactManager is a referent on collaborative work. It enables its user to manage daily activity with a permanent access to the records of customers and prospects relationship (received and sent e-mails, appointments, tasks, calls…).

 

INES.ContactManager includes:

  • a collaborative diary
  • an integrated mail
  • internal newsletter

FP International’s users can now:

  • Write a report after visiting a customer,
  • take a look at their own diary and those of their collaborators (depending on their right of access),
  • group their customers’ database per typology in an evolutionary way,
  • work at home or in mobility via an Internet connection.

FP International has also chosen INES.MarketingManager (a complete solution to manage marketing campaigns)

INES.MarketingManager’s characteristics:

  • Plan the actions to generate demand such as telemarketing, telesales and e-mailing campaigns,
  • Segmentation and multi-criteria targeting of commercial and marketing database,
  • Fast creation of campaigns’ supports (customized e-mailings, scripting tool to draw up forms),
  • Automatic transfer of salesforce tasks and actions to the company’s teams,
  • Real-time and automatic update of the marketing & business database,
  • Statistics and specific dashboards follow-ups. Special to measure ROI.
FP International’s start-up process

A fast deployment for an operational team: just a few days!

1) Data recovering
After recovering the existing FP International’s information, INES has imported all this information to the new FP International’s database.

2) Operative in a few days
INES solutions in ASP are deployed in only a few days. After sending the order, we just need the time to import data and transmit the new connection parameters to users: just 4 days in the case of FP International.

3) Tailor’s made training
INES is an intuitive and easy-to-use tool. Thus, it took the users of the application only two days to get used to INES, and just a half-training day for the account administrator.
Benefits obtained according to Jean-Charles MOHENG - FP International’s CEO

Company’s benefits

  • Fast access to information,
  • Systematic formalization of the customer relationship,
  • Organization of information: including organization for all the representatives,
  • Easy transmission of qualified leads to representatives,
  • Improvements on marketing actions thanks to an easy measure of ROI.

Staff's benefits

  • Saving of time when transmitting information
  • Possibility of using the same database in an other language (English) for their business representative placed in Milano,
  • Data-sharing with Marketing Department,
  • A better business organization.
"The systematic formalization of the exchanges with our customers is the main benefit which we derive from the use of INES. We noticed a considerable gain of time in the access on our information, as well as in its organization. Due to its intuitive interface, INES was quickly adopted internally by our teams."
Pierre VU - Sales and Marketing Manager

www.ines.eu